Thursday, August 04, 2011

Reinventing the Wheel

We don't often buy cereal, but I splurged on some granola the other day and had to laugh. New ideas are good, sometimes they work better than what we're accustomed to, but this closure system for a plain old cardboard cereal box is kind of silly. And it doesn't work all that well.

Score one for the take-a-step-backwards team!

1 comment:

Born Again Brazilian said...

Yes! When are the Brazilians going to catch up on packaging innovations?! That's one of the things I miss. American companies (well, many are no longer just American companies) are excellent at product packaging.