We don't often buy cereal, but I splurged on some granola the other day and had to laugh. New ideas are good, sometimes they work better than what we're accustomed to, but this closure system for a plain old cardboard cereal box is kind of silly. And it doesn't work all that well.
Score one for the take-a-step-backwards team!
1 comment:
Yes! When are the Brazilians going to catch up on packaging innovations?! That's one of the things I miss. American companies (well, many are no longer just American companies) are excellent at product packaging.
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